Discover a segment of undeserved customers who will pay more to get the job done better.
While disruption at the low-end is popular, it is rarely profitable.
Our innovation strategy consulting has recognized that established companies rarely find it attractive to enter a business at the low-end, targeting and accepting lower margins and profits.
Competing at the low-end also requires operational advantages in order to succeed over the long term.
Most companies who are on the hook to generate new growth prefer to do so by pursuing high-margin businesses.
Finding a high-margin, high-profit market may not be as hard as it sounds. You may not have to look beyond the markets you are already in.
To grow predictably, your company must excel at two types of innovation: product improvement and new product creation.
In most companies, product improvement success rates are over 50 percent: this is not the problem.
The real problem arises when your company can’t grow its existing markets fast enough to achieve its revenue targets and must rely on new product creation for growth.
This is an problem because over 95 percent of new products fail.
Experience the power of 3Si’s innovation process, Outcome-Driven Innovation, and you’ll want to turn ODI into an integral part of your company’s development process and innovation culture.
3Si’s expert practitioners will educate, mentor and train you and your ODI team so your organization will seamlessly integrate ODI into its innovation practices.
Prepare for the future of innovation with our innovation training program.